Kaneishi is a sushi and ramen bar located in Guadalajara city belonging to a Japanese restaurant family with over 40 years of history in Mexico.
For this project, we redesigned the entire brand so that it could empathize with a modern public who had a genuine interest and love for Japanese food. The icon of the brand is the family kanji, which is complemented with a sans serif typhography that transmits the modernity and simplicity of the brand, essential points to the family. The color palette is limited to just three tones, white, black and red, using this last one just as a color accent.
Direction by Jimena Mejia
Photography by Juan Pablo Garay
